Responsabilidad Social y ventaja competitiva: percepción de la gerencia de la empresa pequeña y mediana de Guadalajara, Jalisco

Autores/as

  • José Sánchez Gutiérrez Universidad de Guadalajara

DOI:

https://doi.org/10.32870/myn.v0i34.6180

Palabras clave:

competitividad, disminución de costos, desempeño financiero, reputación.

Resumen

El objetivo de este artículo es identificar la relación entre la Responsabilidad Social (RSE) y la ventaja competitiva que establece el gerente de la empresa pequeña y mediana manufacturera. Mediante un trabajo de investigación mixto se recuperó y analizó la evidencia obtenida a través de 450 empresas manufactureras de la Zona metropolitana de Guadalajara. El principal informante fue el gerente a cargo de cada una de estas. El principal resultado es la asociación de la Responsabilidad Social Empresarial con la ventaja competitiva de forma independiente al desempeño financiero, la reducción de costos y el desempeño tecnológico. De esta misma forma, la gerencia percibe como un costo adicional a la RSE. La principal conclusión es que la adopción de la RSE es selectiva y simbólica en estas empresas.

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Publicado

2016-10-03

Cómo citar

Sánchez Gutiérrez, J. (2016). Responsabilidad Social y ventaja competitiva: percepción de la gerencia de la empresa pequeña y mediana de Guadalajara, Jalisco. Mercados Y Negocios, (34), 75–96. https://doi.org/10.32870/myn.v0i34.6180

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