About the Journal

Focus and Scope

The objective of Mercados y Negocios (MyN) is to disseminate and encourage the discussion of the results and advances in research dealing with international markets and business as phenomena of study of competitiveness.

Mercados y Negocios is a quarterly publication with anonymous international peer review. The estimated time between the reception of a paper and its publication is three months (estimated time). Papers submitted are expected to be at the leading edge of knowledge.

Mercados y Negocios does not charge authors any submission fees or publication fees (no APC or Article Processing Charges). It accepts papers in English.

Mercados y Negocios adheres to the COPE Code of Conduct and Best Practices. https://www.um.es/ead/red/etica_cope.pdf

Peer Review Process

Approval of a paper for publication

Submissions are evaluated by two or more national or foreign researchers, preferably outside of the University of Guadalajara, who have related studies (double blind peer review).

The publication of the papers will depend on two approving opinions and the fulfilment of the conditions indicated by the referees. A paper with conditional decision may be re-evaluated by referees before being approved for publication.

All rejections are based on the same rules as approvals and these will be communicated to the authors, in order to provide feedback to their study and contribute to the progress of his or her research.

Any rejected paper can undergo the referee process on two additional occasions, provided that the author demonstrates that he or she has complied with the observations made by the refereeing body.

The estimated time from submission to publication is three months.

Parameters for the publication of papers:

The papers are evaluated for: the relevance of the topic, originality (preferably Turnitin), degree of congruence, identification of the object of study, robustness of the theoretical framework, research method, advances and/or conclusions, scope and its limitations.

Revision process

The evaluation process consists of two stages.

a) A first reading by the co-editors and members of the Editorial Board, in order to verify that the proposed study is unpublished, congruent with the editorial line of the journal, and that it is in accordance with the guidelines for contributions.

b) In the case of complying with the above, two experts are selected (second stage in which the Scientific Advisory Committee intervenes) that have published in the last five years at least three papers in line with the document to be evaluated and who also have related research projects. They can propose the decision:

To publish with suggestions

To publish with modifications

Not to publish

c) Disputes arising during the evaluation process will be resolved by the Scientific Advisory Committee before the results are communicated to the authors. However, the author will have the right to reply, as long as it is backed by the advances in knowledge and methodology corresponding to the phenomenon under study.

d) All suggestions will be delivered to the author for compliance. He or she must submit a new version of the work, accompanied by a letter describing the changes and improvements made based on the modifications required by the reviewer.

Regarding papers approved after being evaluated:

If the paper was approved only with minor suggestion, then the Editorial Board will decide on its publication, based on the new version and the responses. Editorial Board will determine the MyN issue in which the paper will appear.

If the paper requires substantive changes, the reviewers must review the new version and give their approval for publication. Without this approval, the Editorial Board cannot determine the issue in which the paper will be published.

A revised manuscript may be considered for publication subject to the inclusion of changes. It must be corrected and returned by the authors of the journal within fifteen days, the required changes being both major or minor. If necessary, the new version will be sent again to the external reviewers. This process will continue until the paper is finally accepted or rejected by the journal. Authors will be provided with the reviewers' evaluation reports so that they can (if necessary) make corrections. If the work is publishable, but requires minor changes, these will be made by the editorial board in contact with the author, although they may also be returned to the author so that he/she can change the details that the Editorial Board may consider necessary.

Principle of anonymity

Throughout the process, anonymity will be maintained between referees and authors, this being the responsibility of the editors to the Editorial Board to the Scientific Advisory Committee. The MyN journal has three editors, the main Editor and two co-editors.

The co-editors will be responsible for ensuring that the referees and authors are not close collaborators and that, preferably, the reviewers correspond to a region different from that of the authors. The latter condition is in order to contribute to the internationalization of the journal and of the evaluators’ contributions.

The maximum period to communicate the approval in the first stage and continue with the arbitration process is one week from the date on which the reception communication is issued. The maximum period for communicating the resolution derived from the arbitration process is sixty days from the date on which the evaluators were assigned to the work.

Implications of papers reception

The reception of a paper does not imply any commitment for its publication on the part of the journal.

Once a paper is published in Mercados y Negocios, it may be reproduced in any other media and languages, as long as it is indicated that it was first published in Mercados y Negocios.

The editors will make the style modifications they deem pertinent.

By submitting their articles, the authors guarantee the originality of their contents and authorize their printed and/or electronic publication by the Universidad de Guadalajara, in accordance with the applicable international laws.

Authors maintain the authorship rights of their works published in Mercados y Negocios.

Authors may reproduce or disseminate the accepted article(s) for academic, cultural and dissemination purposes.

Authors are responsible for ensuring respect for copyright laws or any type of industrial property rights in the content of their articles (quotes, images, photographs, etc.); as well as for obtaining, when required, the necessary permissions or authorizations for the inclusion of hyperlinks (access to "linked sites").

Frequency of publication

Mercados y Negocios is a four-monthly journal published in the first days of January, May and September. We welcome contributions from the scientific community on papers related to markets and business.

Mercados y Negocios does not charge authors any fee for the submission of their manuscripts, nor does it charge fees for the publication of articles (no APC – Article Processing Charges).

Open access policy

Mercados y Negocios provides immediate open access to its content, with the aim of offering the public free access to research and to allow a greater global exchange of knowledge.

Policy for the preservation of archives

Mercados y Negocios assigns a DOI (Digital Object Identifier) to articles published in the journal. For digital preservation, articles will be archived in LOCKSS (Lots of Copies Keep Stuff Safe) and CLOCKSS (Controlled Lots of Copies Keep Stuff Safe), thus guaranteeing the journal a permanent and secure archive.

Article Evaluation Form

Title. It should clearly and precisely express the phenomenon under study.





Abstract. This includes the objective of the article, the method to achieve it, the most important results and the main conclusion. The objective included in this section should be congruent with the title.





Tables, graphs and images. They should be self-explanatory, numbered, have a title congruent with their content, indicate the source, and be an explanatory support for the development of the article.





Clarity and precision. The wording should be clear, and concepts should be used with precision, particularly in the case of those that are polysemic. Colloquial language, pleonasms and tautology should be avoided.





Congruence. The development of the article is in accordance with the phenomenon described in the title and in agreement with the stated objective. There is a common logical thread throughout the work that justifies both the order and the content of each paragraph.





Theoretical framework. The structure and content of the work allow to explain the phenomenon stated in the title of the work, the selection of the theoretical body is at the leading edge of knowledge, the opinions expressed by third parties are clearly differentiated from those of the author of the article.





Methodology. There is a congruence between the hypothesis, the objective and the research methodology; it includes a theoretical-methodological discussion congruent with the studied phenomenon; the description allows third parties to carry out similar research, it shows the limitations, scope and implications of the study.





Results. They are derived from the methodology presented by the author; they are presented in a clear way that facilitates results’ analysis and discussion; results of third party works are included for analysis and discussion.





Conclusions. They are derived from the analysis and discussion of the results; they are brief and congruent with the objective stated by the author at the beginning of the article.





Evaluator's decision

 To be published with minor changes at the author's own discretion.

 To be published under the condition that the author introduces indicated modifications.

 A second evaluation is required, once the indicated modifications have been made.

 Rejected, the paper is considered non publishable

Modifications suggested by the evaluator:


 Form for the evaluation of book reviews

The work reviewed is in accordance with the editorial line of Mercados y Negocios.

Yes, it is in accordance with the editorial line.

No, it is not in accordance with the editorial line.

Is the objective of the work reviewed clearly shown? Furthermore, is the scope assessed in terms of this objective?

Yes, the objective of the work is shown, and an evaluation of its scope is made.

Yes, the objective of the work is shown, but no assessment of the scope of the work is made.

The objective of the work is not shown and, therefore, no assessment of its scope is made.

The book review shows the structure of the work and evaluates the logical sequence of its contents.

Yes, the review shows the structure of the work and evaluates the logical sequence of its contents.

Yes, the review shows the structure of the work but it does not evaluate the logical sequence of its contents.

No, the review does not show the structure of the work and, therefore, it does not assess the logical sequence of its contents.

Is the writing is clear and precise?

Yes, the writing is clear and precise.

Not sufficiently, the writing is slightly flawed.

No, the writing lacks clarity and precision.

Does review contain citations and references in APA format?

Yes, the review contains citations and references in APA format.

Yes, the review contains citations and references, but not in APA format.

No, the review does not contain citations and references.

Does the reviewer consider that the review contains a critical analysis of the work?

Yes, it is a review with critical analysis.

No, it is a review that lacks a critical analysis.

Observations or comments


The evaluator suggests:

Publish the review.

Publish the review after modifying it.

Do not publish the review.

Errata and retraction

Errata are corrections of errors identified in an article or other type of document already published. The publication of an erratum is necessary when the author(s) of the article, the editor or the readers identify one or more errors in the published article.

Mercados y Negocios undertakes to inform about eventual corrections to the indexes in which it is included. The same applies in the case of partial or total retraction of the content of an article.


History of the review

Mercados y Negocios is a research review, whose objective is to disseminate and encourage the discussion of results and advances in research that deal with international business, marketing or competitiveness as phenomena of study.

Mercados y Negocios is edited by the Department of Marketing and International Business of the University of Guadalajara, ISSN 1665-7039.

Since 2015 it has been published online with the expectation that the scientific consolidation achieved in its twenty years of existence will be maximized by the visibility that electronic media offer. From January 2022 it is published quarterly and in English.

Mercados y Negocios does not charge authors any submission fees or article publication fees (No APC – Article Processing Charges). It accepts papers in English.