Mercados y Negocios

Editor’s Letter

José Sánchez Gutiérrez — 2024-09-01

Welcome to the latest edition of our journal, where we present a diverse array of research articles that delve into contemporary issues across various fields. This issue combines empirical studies and theoretical explorations illuminating different aspects of business, tourism, food preferences, and organizational culture. We aim to provide insightful analyses and foster a deeper understanding of these multifaceted topics

Financing Decisions: An Approach for the 21st Century

Juan Gaytán Cortés — 2024-09-01

Businesses are the essential engine of development in a nation's economy. By improving their profitability and competitiveness, they reduce the risk of failure and boost GDP growth and job creation. This, in turn, encourages investment and promotes a more equitable income distribution, contributing to society's general well-being (Romero, 2013).

Impact of the Supply Chain on Sustainable and Business Performance During the COVID-19 Pandemic

Sandra Yesenia Pinzón Castro — 2024-09-01

The main objective of this empirical study is to provide empirical evidence that allows quantifying the impact of the supply chain on sustainable and firm performance during the COVID-19 pandemic. An electronic survey was applied to collect information on 65 manufacturing firms selected through simple random sampling, using the statistical technique of Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the data obtained using the SmartPLS 4.0 software. Furthermore, the analysis carried out in this study identifies a need for more theoretical and, above all, empirical evidence in this area, which prevents the generalization of the results obtained. Likewise, the results suggest that during the COVID-19 pandemic, the supply chain positively impacted sustainable performance. However, an adverse effect was also detected on firm performance, so it is possible to conclude that the COVID-10 pandemic substantially improved the sustainable performance of manufacturing companies. However, it also generated a decrease in their level of firm performance.

Unveiling the Disruptive Force: Analyzing the Impact of Digital Shopping

Arumugam Deepa — 2024-09-01

The present research aims to analyze the influence of digital shopping on the traditional retail industry in Tamil Nadu. The present research executes a quantitative analysis utilizing the SPSS version 23 software package. A structured questionnaire survey technique is employed to gather the data from the traditional retailers in Tamil Nadu. A judgment sampling strategy has been adopted for analysis. The objective of the method is to collect data relating to conventional retailers' perceptions of the impact of online shopping applications. Descriptive statistics, ANOVA, regression, and Pearson correlation analysis were performed in the research. The study's outcomes revealed that digital shopping significantly impacts the growth and profitability of the offline retail industry. Furthermore, the study also evaluates the socio-economic and psychological factors prompting the purchasing behavior of consumers in Tamil Nadu. The study recommends that traditional retailers enhance their strategies to improve their business over online retail marketers.

The influence of personality and desires on motivation for selecting tourist destinations

Diego Salazar Duque — 2024-09-01

The present study aims to analyze the relationship between a tourist’s personality traits and the diverse motivational factors that guide their selection of a travel destination. To conduct this research, we adopted a quantitative, cross-sectional approach, collecting information through a survey involving 384 participants in Quito. The results revealed that potential tourists consider various factors, including their needs, desires, available offerings, and personality traits, when choosing a destination. However, it was established that personality traits do not significantly influence tourism needs and offerings. Furthermore, desires do not serve as direct or indirect mediating variables between needs and offerings. In conclusion, an individual’s personality does not necessarily dictate motivation when selecting a tourist destination. This study provides a comprehensive view of how psychological and motivational factors interact in the complex decision-making process within tourism.

Determinants of Receptivity Towards Entomophagy among Young Adults

Carlos Francisco Ortiz Paniagua — 2024-09-01

This research focuses on understanding the factors influencing the acceptance of entomophagy in Morelia, Michoacán. The study involves a survey aimed at two distinct groups of young adults aged 18 to 29 (control and experimental), a demographic known for being open to evolving food preferences. The results revealed interesting differences in preferences between individuals who have and have not tried insect-based foods. Surprisingly, the price did not emerge as a dominant influencing factor. The study suggests entomophagy can be a viable and accepted dietary option when relevant information is easily accessible, potentially reducing neophobia levels.

Knowledge Management and Human Resource Management to Innovate: An Empirical Analysis in the Textile Industry

Jaime Apolinar Martínez-Arroyo — 2024-09-01

This research aims to understand the impact of knowledge management and human resource management on innovation in textile industry companies in central-western Mexico. This is a qualitative, descriptive, correlational study with a non-experimental, cross-sectional design. The sample is simply random and is made up of 386 companies in the textile industry. A structured questionnaire was applied using a Likert-type scale with five ranges. The information analysis used the Structural Equation Model (SEMPLS). In the results, the analysis of the statistical parameters t – t-student and p-value confirm the statistical significance of the Path coefficients with 95% confidence. The results of the research coincide with some of the literature. This research fills a gap in the literature on the phenomenon studied.

Massive Transformative Purpose (MTP) as moderator in the relationship between Culture of Experimentation and Autonomy

Antonio de Jesús Vizcaíno — 2024-09-01

The present research seeks to measure the relationship between the culture of experimentation and autonomy and the relationship between both variables when moderated by the organization's massive transformative purpose (MTP). This quantitative and exploratory research was conducted through a questionnaire for decision-makers in 43 medium and large IT companies in Jalisco. The results reveal a significant positive relationship between the culture of experimentation and autonomy, corroborating the first hypothesis of this research. However, according to the analyses to calculate the degree of moderation of the massive transformation purpose variable (moderator variable) to adjust the relationship between the culture of experimentation and autonomy, the results showed that there are no significant relationships, which rejects the second hypothesis of this research.