Mercados y Negocios

The Monte Carlo method of random simulation samples

Juan Gaytán Cortés — Fri, 01 Sep 2023 00:00:00 -0600

The Monte Carlo method is one of the most powerful mathematical techniques that, through calculation, analyzes risk and allows solving physical and mathematical problems through computer programs. Using historical data creates and predicts models of possible future results by substituting a range of values, calculating results repeatedly, and using a different group of random values of the probability functions to predict the potential effects of some uncertain event related to problems of all kinds.

Editor’s Letter

José Sánchez Gutiérrez — Fri, 01 Sep 2023 00:00:00 -0600

Customers' perception of the determining factors of Visual Merchandising in Caracol points of sale in Holguin of sale in Holguin

Fri, 01 Sep 2023 00:00:00 -0600

This research aims to analyze the perception of customers who visit points of sale on the determining elements of visual merchandising. The study is carried out under a quantitative and descriptive approach through a survey applied to a sample of 159 external customers, where it was found that there is a primarily positive perception. However, there are unfavorable factors such as the ambiance with music, the relevance of promotions, seasonality, and distribution of products. In conclusion, it is known that Caracol stores, although they use Visual Merchandising, have aspects that customers negatively perceive.

Quality and Organizational Innovation: Competitiveness Tools in the Table Grape System

Fri, 01 Sep 2023 00:00:00 -0600

The research seeks to analyze quality management strategies as organizational innovation practices incorporated by table grape-producing organizations and their relationship with competitiveness. The data was obtained by elaborating a semi-structured interview script, which was applied to the managers or responsible people of the Sonoran table grape-producing organizations. The results allow us to recognize the main innovations organizations incorporate, specifically those related to organizational innovation. It was concluded that quality and organizational innovation are considered essential practices to generate competitive advantages in organizations since they generate knowledge, learning, and skills that drive decision-making aimed at business success.

Tacit and Explicit Knowledge: Drivers of the Competitiveness of Universities

Manuel Ortiz Barrera — Fri, 01 Sep 2023 00:00:00 -0600

This research examines these two cognitive dimensions through a confirmatory factor analysis to determine whether their relationship with the competitiveness variable is suitable for generating genuine competitive elements. These variables have been reviewed based on available cutting-edge literature and collected a priori from Mexican higher education institutions. Cognitive elements serve as precursors to competitiveness; however, comprehending this necessitates an analysis of the cognitive asset from a dimensional perspective, wherein formal and informal knowledge criteria are scientifically established as explicit and tacit knowledge.

Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands

Ana Rocío Valenzuela Quintero, Luis Alberto Bellon Álvarez — Fri, 01 Sep 2023 00:00:00 -0600

This work investigates the relationship between Brand love and Brand Experience with Brand Loyalty in fast fashion consumers in the ZMG. A quantitative instrument was built from whose answers it is intended to know if there is a positive relationship between the concepts of Love and Brand Experience and Brand Loyalty. From the results obtained, it sought to know the characteristics of the market, as well as the purchasing behavior and which of the brands studied is a favorite. The ANOVA was used to check whether the hypotheses were approved or rejected and to know the most critical consumer dimensions when developing loyalty to a fast fashion brand. The results reveal a positive relationship between the Brand Loyalty and Brand Experience and Brand Love scales. Therefore, the 2 Hypotheses presented for this study were accepted.