La responsabilidad social y los impactos que influyen en la competitividad de las pymes manufactureras de Guadalajara

Autores/as

  • Paola I. Mayorga Salamanca Universidad de Guadalajara
  • José Sánchez Gutiérrez Universidad de Guadalajara
  • Elsa Georgina González Uribe Universidad de Guadalajara

DOI:

https://doi.org/10.32870/myn.v0i30.5272

Resumen

La responsabilidad social corporativa (Rsc) es el rol que le toca desempeñar a las empresas a favor del desarrollo sostenible, es decir, a favor del equilibrio entre el crecimiento económico, el bienestar social y el aprovechamiento de los recursos naturales y el medio ambiente. Este equilibrio es vital para la operación de los negocios. Las empresas deben pasar a formar parte activa de los retos que tienen como parte de la sociedad, por su propio interés de tener un entorno más estable y próspero. Por lo tanto, el enfoque que se pretende en el siguiente trabajo es la Rsc dentro de las pymes manufactureras de la zona metropolitana de Guadalajara y los efectos que produce en la competitividad, para obtener empresas más productivas, competitivas y con mejor posicionamiento internacional. Lo anterior se comprobó mediante el uso de un instrumento de medición (escala de Likert) cuyos resultados fueron analizados mediante los softwares spss y eqs.

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Publicado

2016-03-07

Cómo citar

Mayorga Salamanca, P. I., Sánchez Gutiérrez, J., & González Uribe, E. G. (2016). La responsabilidad social y los impactos que influyen en la competitividad de las pymes manufactureras de Guadalajara. Mercados Y Negocios, (30), 65–90. https://doi.org/10.32870/myn.v0i30.5272

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