The value and life of products and services based on culture, knowledge, and technology
DOI:
https://doi.org/10.32870/myn.vi57.8094Keywords:
culture, knowledge, technologyAbstract
Success in business management, particularly in a globalized environment, depends to a large extent on a comprehensive understanding of the relationship between the philosophy of life, the business idea, strategic planning, and the business plan, in close connection with culture, knowledge, and technology. This interrelationship constitutes an essential framework of reference for business decision-making aimed at creating sustainable value.References
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Copyright (c) 2026 Juan Gaytán Cortés

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Mercados y Negocios by Department of Mercadotecnia y Negocios Internacionales. University of Guadalajara is licensed under a License Creative Commons Attribution-NonCommercial 4.0 International.
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