eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico

Autores/as

DOI:

https://doi.org/10.32870/myn.v1i42.7559

Palabras clave:

eWOM, proceso de toma de decisiones del consumidor, bibliometría, word-of-mouth electrónico

Resumen

El objetivo principal de este artículo es establecer las relaciones bibliométricas entre los términos: eWOM y Proceso de decisión de compra del consumidor, así como sus tendencias y principales indicadores y dimensiones estudiadas en la última década. Se mapeó el desarrollo del área de investigación en términos de la frecuencia de publicaciones y sus citaciones, las revistas o journals y la dispersión geográfica. Se encontró que la relación eWOM y toma de decisiones del consumidor tiene una tendencia creciente hasta 2017, después decrecre y poco se trabajó antes de 2009.

Biografía del autor/a

Cecilia Morales del Río, Universidad de Guadalajara

Estudiante del Doctorado en Ciencias de la Administración en la Universidad de Guadalajara.Profesora de Asignatura "B" del Centro Universitario de Ciencias Económico Administrativas, del Departamento de Mercadotecnia y Negocios Internacionales, en la Universidad de Guadalajara.Presidente de Academia de Negocios Electrónicos, (Centro Universitario de Ciencias Económico Administrativas) del Departamento de Mercadotecnia y Negocios Internacionales, en la Universidad de Guadalajara.  

Antonio de Jesus Vizcaino, Universidad de Guadalajara

Profesor Investigador (Centro Universitario de Ciencias Económico Administrativas) en el Departamento de Mercadotecnia y Negocios Internacionales de la Universidad de Guadalajara.

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Publicado

2020-07-01

Cómo citar

Morales del Río, C., & Vizcaino, A. de J. (2020). eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico. Mercados Y Negocios, 1(42), 93–118. https://doi.org/10.32870/myn.v1i42.7559