Bibliographical Review. Sáez, D., & Cabanelas, J. (1997). Cooperar para competir con éxito. Madrid: Ediciones Pirámide.

Authors

DOI:

https://doi.org/10.32870/myn.vi45.7668

Keywords:

complexity, competitiveness, development

Abstract

Cooperate to compete successfully is a short book in Spanish that provides a precise definition of cooperation between companies. The authors explain what cooperation entails and how companies can increase their competitiveness through cooperative ties. For the authors, cooperation is an intelligent response that aspires to increase competitiveness while facing changes.

References

Cabanelas, J., Lorenzo, P. C., & Liste, A. V. (2011). The power of intangibles in high-profitability firms. Total Quality Management, 22(1), 29-42.

Cabanelas, J. (2019). Inteligencia artificial ¿ Dr. Jekyll o Mr. Hyde?. Mercados y Negocios, (40), 5-22. Axelrod, R. (1984). The evolution of Cooperation. Nueva York: Basic Books, 1984.

Gonzalez, T. (2012). Fragilidade nas redes internacionais de cooperação empresarial. Revista de Administração FACES Journal, 11(3), 90-110.

González, T. (2021). The Al-Invest Contribution to the Resilience of the Chemical Company: Development Cooperation. Journal of International Cooperation and Development, 4(2), 1-1.

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Published

2022-01-03

How to Cite

Kubus, R. (2022). Bibliographical Review. Sáez, D., & Cabanelas, J. (1997). Cooperar para competir con éxito. Madrid: Ediciones Pirámide. Mercados Y Negocios, (45), 93–94. https://doi.org/10.32870/myn.vi45.7668

Issue

No. 45 (23): Mercados y Negocios (January- April, 2022)

Section

Bibliographic Review

License

Copyright (c) 2022 Renata Kubus

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Mercados y Negocios by Department of Mercadotecnia y Negocios Internacionales. University of Guadalajara is licensed under a License Creative Commons Attribution-NonCommercial 4.0 International.


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