Mercadotecnia de las ideas: el caso del Teletón mexicano

Authors

  • Andrés Valdéz Zepeda Universidad de Guadalajara

DOI:

https://doi.org/10.32870/myn.v0i3.4906

Abstract

SIN RESUMEN

References

Moore, L. "Dicken, P. Global Shift: Transforming the World Economy." ASIA PACIFIC JOURNAL OF ECONOMICS AND BUSINESS 2 (1998): 112-113. Fiol, C. Marlene, and Marjorie A. Lyles. "Organizational learning." Academy of management review 10.4 (1985): 803-813.

Daft, Richard L., and Robert H. Lengel. "Organizational information requirements, media richness and structural design." Management science 32.5 (1986): 554-571.

Lussier, Robert N. Management: concepts, applications, skill development. South-Western College Pub., 1997.

Plunkett, Warren Richard, and Raymond F. Attner. Introduction to management. Thomson South-Western, 1992.

Punnett, Betty Jane, and David A. Ricks. International business. Pws Pub Co, 1992.

Vernon, Raymond, and Louis T. Wells. "Manager in the international economy." (1981).

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Published

2016-01-27

How to Cite

Valdéz Zepeda, A. (2016). Mercadotecnia de las ideas: el caso del Teletón mexicano. Mercados Y Negocios, (3), 2–17. https://doi.org/10.32870/myn.v0i3.4906

Issue

No. 3 (2): Mercados y Negocios enero-junio, 2001

Section

Articles

License

Mercados y Negocios by Department of Mercadotecnia y Negocios Internacionales. University of Guadalajara is licensed under a License Creative Commons Attribution-NonCommercial 4.0 International.


The author retains the copyright.