Ong, Leonnard, Liza Agustina Maureen Nelloh, and Elke Alexandrina. 2026. “Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives”. Mercados Y Negocios, no. 58 (April):35-64. https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/8097.