Luo, Xueting, and Wan Mohd Hirwani Wan Hussain. 2026. “Virtual Influencer Credibility and Purchase Intention: The Mediating Role of Consumer Skepticism in China”. Mercados Y Negocios, no. 58 (April):89-112. https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/8091.