ONG, L.; NELLOH, L. A. M.; ALEXANDRINA, E. Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives. Mercados y Negocios , [S. l.], n. 58, p. 35–64, 2026. DOI: 10.32870/myn.vi58.8097. Disponível em: https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/8097. Acesso em: 18 aug. 2026.