GAYTÁN CORTÉS, J. ROIC (Return on Invested Capital), as a metric of financial efficiency. Mercados y Negocios , [S. l.], n. 56, p. 131–140, 2025. DOI: 10.32870/myn.vi56.7971. Disponível em: https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7971. Acesso em: 8 jul. 2026.