DANDAWATE, S.; KHANNA, P. .; GAWANDE, A. .; KUMAR, A. .; SHUKLA, S. . Augmented Reality in Fashion Retail: Enhancing Consumer Decision-Making and Engagement . Mercados y Negocios , [S. l.], n. 56, p. 29–50, 2025. DOI: 10.32870/myn.vi56.7867. Disponível em: https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7867. Acesso em: 30 nov. 2025.