Indicadores Financieros y Económicos

Objectives and purposes of financial analysis: an approach based on user heterogeneity and decision-making

Juan Gaytán Cortés
Universidad de Guadalajara, México

Objectives and purposes of financial analysis: an approach based on user heterogeneity and decision-making

Mercados y Negocios, núm. 58, pp. 139-150, 2026

Universidad de Guadalajara

There is a general consensus in the financial literature that the main objectives and purposes of financial analysis are to interpret, evaluate and transform accounting information into useful data for economic and financial decision-making (AICPA, 1973; IASB, 2018). However, within this utilitarian approach, a fundamental problem persists: the heterogeneity of users of financial information and their potentially conflicting interests. From a theoretical perspective, financial analysis cannot be understood as a neutral process, but rather as an instrument conditioned by the specific objectives of financial users, such as investors, creditors, administrators, and regulators (Penman, 2013; Palepu et al., 2020). In this sense, the central problem lies in the fact that there is no single, universal objective or interest, but multiple objectives and interests derived from the diversity of users.

The explicit recognition of interests allows us to recognise that the objectives of users of financial analysis are contingent, depending on the type of user, the economic environment, and the nature of the decision to be made. Thus, the purpose of this study is to offer a comprehensive view of the objectives and purposes of financial analysis, emphasising that these emerge from the interaction between available information and the needs of heterogeneous users. In normative terms, the basic objective of financial statements and financial analysis is to provide useful information for economic and financial decision-making, particularly for the efficient allocation of scarce resources (FASB, 2010; AICPA, 1973). However, this general objective is insufficient to capture the complexity of real decisions, in which factors such as risk, uncertainty, and expectations intervene.

Methodological diversity of financial analysis

One of the main characteristics of financial analysis is the existence of multiple methodologies, each designed to address specific dimensions of business performance. This methodological diversity implies that the choice of analysis type is not neutral but must align with the user's objectives and purposes (Koller et al., 2020).

Table 1
Types of Financial Analysis
Type of AnalysisDescriptionKey Components/Metrics
Vertical AnalysisExamines components of the income statement as percentages of revenue, allowing for comparison between companies of different sizes• Common-sized income statement analysis
• Percentage of revenue calculations
• Industry benchmarking
Horizontal AnalysisCompares financial data across multiple years to identify growth rates and trends• Year-over-year comparisons
• Historical trend analysis
• Growth rate calculations
Leverage AnalysisEvaluates a company's capital structure and debt obligations• Debt/equity ratio
• Debt/EBITDA ratio
• Interest coverage ratio (EBIT/interest)
• DuPont analysis
Growth AnalysisAssesses historical growth patterns and projects future growth• Year-over-year (YoY) growth
• Regression analysis
• Bottom-up analysis
• Top-down analysis
• Market size and share analysis
Profitability AnalysisEvaluates how effectively a company generates profit• Gross margin
• EBITDA margin
• EBIT margin
• Net profit margin
Liquidity AnalysisFocuses on the company's ability to meet short-term obligations• Current ratio
• Acid test ratio
• Cash ratio
• Net working capital
Efficiency AnalysisExamines how well a company manages its assets and generates revenue• Asset turnover ratio
• Fixed asset turnover ratio
• Cash conversion ratio
• Inventory turnover ratio
Cash Flow AnalysisEvaluates a company's ability to generate and manage cash• Operating Cash Flow (OCF)
• Free Cash Flow (FCF)
• Free Cash Flow to Firm (FCFF)
• Free Cash Flow to Equity (FCFE)
Rates of Return AnalysisMeasures the returns generated on various forms of investment• Return on Equity (ROE)
• Return on Assets (ROA)
• Return on Invested Capital (ROIC)
• Dividend Yield
• Internal Rate of Return (IRR)
Valuation AnalysisEstimates the worth of a business using various methods• Cost approach
• Relative value analysis
• Comparable company analysis
• Precedent transactions
• Discounted cash flow analysis
Scenario & Sensitivity AnalysisTests how changes in variables affect outcomes• Best-case scenarios
• Worst-case scenarios
• Break-even analysis
• Goal Seek analysis
• Data table sensitivity tests
Variance AnalysisCompares actual results to budgeted or forecasted figures• Favorable/unfavorable variance calculation
• Root cause analysis
• Volume and price variance analysis
Adapted from Penman (2013); Koller et al. (2020); Palepu et al. (2020).

The problem of decision-making under uncertainty

The financial analysis process takes place in an environment characterised by uncertainty, in which the decision-maker evaluates probability distributions over future states of the economy (Damodaran, 2012). In this context, financial analysis works as a tool to reduce uncertainty, although it does not eliminate it.

However, the coexistence of multiple methodologies and perspectives generates an additional problem: the impossibility of simultaneously satisfying all interests. What is optimal for an investor may not be optimal for a creditor or for management. This conflict aligns with agency theory, which highlights tensions between different interest groups (Jensen & Meckling, 1976).

Objectives of financial analysis from an internal and external perspective

The objectives of financial analysis can be grouped into two main approaches:

1. Internal focus

Oriented to business management, it seeks:

• Optimise resource allocation

• Evaluate operational performance

• Support strategic planning

• Maximize profitability

2. External Focus

Market-related, it includes:

• Evaluate investment opportunities

• Determine the market value

• Analyse financial risk

• Facilitate financing decisions

In both cases, the ultimate objective is usually associated with maximising the value of the company, although this concept is also debated in contemporary literature due to its relationship with sustainability and social value criteria (Damodaran, 2012; Koller et al., 2020).

Users of financial analysis and their objectives

The statement and purpose of the objectives also require knowing and specifying the nature of the interests and commitments of the stakeholders in the financial analysis, which is why Table No.2 presents a summary of the users and the different objectives and commitments that the stakeholders seek as a result when using the various methodologies of financial analysis.

Table 2
Users of financial analysis
User GrouproupFocusKey Analysis TypesMain Goals
Academic ResearchersMarket and industry trend• Statistical analysis• Study market behavior
• Historical trends• Identify industry trends
• Cross-sectional analysis• Test financial theories
• Economic impact studies• Develop new methodologies
AuditorsAccuracy and compliance• Variance analysis• Verify financial statements
• Trend analysis• Detect irregularities
• Ratio analysis• Ensure reporting compliance
• Substantive testing• Assess internal controls
Company ManagementOperational performance• Efficiency analysis• Improve operational efficiency
• Variance analysis• Strategic planning
• Cash flow analysis• Resource allocation
• Budget analysis• Performance monitoring
CompetitorsCompetitive benchmarking• Market share analysis• Benchmark performance
• Efficiency metrics• Identify competitive advantages
• Profitability analysis• Guide strategic planning
• Growth analysis• Set performance targets
Creditors & LendersCredit worthiness• Leverage analysis• Assess default risk
• Liquidity analysis• Evaluate collateral
• Cash flow analysis• Determine lending terms
• Coverage ratios• Monitor loan compliance
Customers and SuppliersBusiness stability• Liquidity analysis• Evaluate long-term viability
• Going concern assessment• Assess payment capability
• Credit analysis• Determine credit terms
• Operating efficiency• Guide business relationships
Investors / Investment AnalystsInvestment potential• Profitability analysis• Evaluate investment opportunities
• Valuation analysis• Assess risk-return
• Growth analysis• Make buy/sell decisions
• Risk assessment• Manage portfolios
Labor UnionsFinancial capacity• Profitability analysis• Negotiate wages and benefits
• Cash flow analysis• Assess company's ability to pay
• Productivity metrics• Monitor job security
• Compensation analysis• Evaluate workplace conditions
Tax AuthoritiesTax compliance• Income analysis• Ensure tax compliance
• Transfer pricing• Detect tax evasion
• Capital structure• Verify reported income
• Revenue recognition• Assess tax obligations
Adapted from Palepu et al. (2020); Penman (2013); Damodaran (2012).

Economic and financial indicators are useful tools that benefit organizations by facilitating timely and appropriate decision-making about their corporate and financial strategies. Next, the evolution of key economic and financial indicators in the Mexican environment is described to facilitate decision-making for personal and business strategies in an integrated manner.

1. National Consumer Price Index (INPC, Spanish)

2. The Price and Quotation Index of the Mexican Stock Exchange (IPC, Spanish)

3. Exchange rate

4. Equilibrium interbank interest rate (TIIE, Spanish)

5. CETES rate of return

6. Investment units (UDIS, Spanish)

1. NATIONAL CONSUMER PRICE INDEX (INPC)

Born in 1995, it reflects changes in consumer prices and measures the country's general price increase. It is calculated fortnightly by the Bank of Mexico and INEGI (2021). INPC is published in the Official Gazette of the Federation on the 10th and 25th of each month. The reference period is the second half of July 2018.

Table 3
Accumulated inflation in the year (Base: 2nd half of July 2018=100 with data provided by Banco de México)
Period201520162017201820192020202120222023202420252026
January-0.090.381.700.530.090.480.860.590.760.890.290.38
February0.090.822.290.910.060.901.501.431.240.990.560.88
March0.510.972.921.240.440.852.342.431.511.280.881.75
April0.250.653.040.900.50-0.172.672.981.491.48 1.21
May-0.260.202.920.730.210.222.883.171.27 1.291.50
June-0.090.313.181.120.270.763.434.041.37 1.681.78
July0.060.573.571.660.651.434.044.811.86 2.742.05
August0.270.864.082.260.631.824.245.542.42 2.752.12
September0.271.474.412.690.892.064.886.192.88 2.802.35
October1.162.095.063.221.442.685.766.793.27 3.372.72
November1.712.896.154.102.262.766.977.413.933.06 3.40
December2.133.366.774.832.833.157.357.824.664.21
Source: Own elaboration (INEGI, 2026). Route: Indicadores económicos de coyuntura > Índices de precios > Índice nacional de precios al consumidor. Base segunda quincena de julio de 2018=100 > Mensual > Índice > Índice general

Inflation in Mexico (2015-2025 accumulated at the end of the year)
Graph 1
Inflation in Mexico (2015-2025 accumulated at the end of the year)
Source: Own elaboration (INEGI, 2026). Route: Indicadores económicos de coyuntura > Índices de precios > Índice nacional de precios al consumidor. Base segunda quincena de julio de 2018=100 > Mensual > Índice > Índice general

Inflation in Mexico (accumulated January-March 2026)
Graph 2
Inflation in Mexico (accumulated January-March 2026)
Source: Own elaboration (INEGI, 2026). Route: Indicadores económicos de coyuntura > Índices de precios > Índice nacional de precios al consumidor. Base segunda quincena de julio de 2018=100 > Mensual > Índice > Índice general

2. THE PRICE AND QUOTATION INDEX OF THE MEXICAN STOCK EXCHANGE (IPC)

Represents the change in the values traded on the Mexican Stock Exchange concerning the previous day to determine the percentage rise or fall of the most representative shares of the companies listed therein.

Table 4
The Price and Quotation Index of the Mexican Stock Exchange (Base: October 1978, 0.78=100)
Period201520162017201820192020202120222023202420252026
January40,95143,63147,00150,45643,98844,86242,98651,33154,56457,37351,21067,599
February44,19043,71546,85747,43842,82441,32444,59353,40152,75855,41452,32671,406
March43,72545,88148,54246,12543,28134,55447,24656,53753,90457,36952,48468,611
April44,58245,78549,26148,35444,59736,47048,01051,41855,12156,72856,25967,858
May44,70445,45948,78844,66342,74936,12250,88651,75352,73655,17957,842
June45,05445,96649,85747,66343,16137,71650,29047,52453,52652,44057,451
July44,75346,66151,01249,69840,86337,02050,86848,14454,81953,09457,398
August43,72247,54151,21049,54842,62336,84153,30544,91953,02151,98658,709
September42,63347,24650,34649,50443,01137,45951,38644,62750,87552,47762,916
October44,54348,00948,62643,94343,33736,98851,31049,92249,06250,661 62,769
November43,41945,28647,09241,73342,82041,77949,69951,68554,06049,813 63,597
December42,99845,64349,35441,64043,54144,06753,27248,46457,386 4951364,308
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=7&accion=consultarCuadro&idCuadro=CF57&locale=es

The Price and Quotation Index of the Mexican Stock Exchange, 2015 - 2025 (Score at the end of each year)
Graph 3
The Price and Quotation Index of the Mexican Stock Exchange, 2015 - 2025 (Score at the end of each year)
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=7&accion=consultarCuadro&idCuadro=CF57&locale=es

The Price and Quotation Index of the Mexican Stock Exchange, January-April 2026 (Score at the end of each month)
Graph 4
The Price and Quotation Index of the Mexican Stock Exchange, January-April 2026 (Score at the end of each month)
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=7&accion=consultarCuadro&idCuadro=CF57&locale=es

3. EXCHANGE RATE

It is the value of the Mexican peso against the dollar calculated from the daily average of the five most important banks in the country, which reflects the spot price (cash) negotiated between banks. It is closely related to Inflation, interest rates, and the Mexican Stock Exchange.

Table 5
Exchange rate (National currency per US dollar, parity at the end of each period)
Period201520162017201820192020202120222023202420252026
January14.6918.4521.0218.6219.0418.9120.2220.7418.7917.1620.6117.25
February14.9218.1719.8318.6519.2619.7820.9420.6518.4017.0620.5117.26
March15.1517.4018.8118.3319.3823.4820.4419.9918.1116.5320.4418.07
April15.2219.4019.1118.8619.0123.9320.1820.5718.0717.0919.6117.40
May15.3618.4518.5119.7519.6422.1819.9219.6917.56 17.0119.33
June15.5718.9117.9020.0619.2123.0919.9120.1317.07 18.2418.89
July16.2118.8617.6918.5519.9922.2019.8520.3416.73 18.5918.76
August16.8918.5817.8819.0720.0721.8920.0620.0916.84 19.6018.65
September17.0119.5018.1318.9019.6822.1420.5620.0917.6219.64 18.33
October16.4518.8419.1519.8019.1621.2520.5319.8218.08 20.0418.57
November16.5520.5518.5820.4119.6120.1421.4519.4017.1420.32 18.31
December17.2120.7319.7919.6818.8719.9120.4719.4716.89 20.7917.97
NOTE: Exchange rate FIX by The Banco de México, used for settling obligations denominated in foreign currency. Quote at the end Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=6&accion=consultarCuadro&idCuadro=CF102&locale=es

Exchange rate (National currency per US dollar, 2015-2025, (FIX parity at the end of each year)
Graph 5
Exchange rate (National currency per US dollar, 2015-2025, (FIX parity at the end of each year)
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=6&accion=consultarCuadro&idCuadro=CF102&locale=es

Exchange rate (National currency per US dollar, January-April 2026, FIX parity at the end of each month)
Graph 6
Exchange rate (National currency per US dollar, January-April 2026, FIX parity at the end of each month)
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=6&accion=co nsultarCuadro&idCuadro=CF102&locale=es

4. EQUILIBRIUM INTERBANK INTEREST RATE (TIIE)

On March 23, 1995, the Bank of Mexico, to establish an interbank interest rate that better reflects market conditions, released the Interbank Equilibrium Interest Rate through the Official Gazette of the Federation.

Table 6
Equilibrium interbank interest rate (28-day quote)
Period201520162017201820192020202120222023202420252026
January3.293.566.157.668.597.504.475.7210.8211.5010.287.30
February3.294.056.617.838.547.294.366.0211.2711.509.887.29
March3.304.076.687.858.516.744.286.3311.4311.449.747.24
April3.304.076.897.858.506.254.286.7311.5411.259.287.02
May3.304.107.157.868.515.744.297.0111.5111.24 9.05
June3.304.117.368.108.495.284.327.4211.49 11.248.74
July3.314.597.388.118.475.194.528.0411.51 11.258.26
August3.334.607.388.108.264.764.658.5011.5111.088.09
September3.334.677.388.128.044.554.758.8911.50 11.088.02
October3.305.117.388.157.974.514.989.5611.50 10.957.81
November3.325.577.398.347.784.485.1310.0011.50 10.747.61
December3.556.117.628.607.554.495.7210.5311.50 10.387.47
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=18&accion=c onsultarCuadro&idCuadro=CF101&locale=es

Equilibrium interbank interest rate, 2015- 2025 (at the end of each year)
Graph 7
Equilibrium interbank interest rate, 2015- 2025 (at the end of each year)
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=18&accion=c onsultarCuadro&idCuadro=CF101&locale=es

Equilibrium interbank interest rate, January-April 2026 (28-day quote)
Graph 8
Equilibrium interbank interest rate, January-April 2026 (28-day quote)
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=18&accion=c onsultarCuadro&idCuadro=CF101&locale=es

5. CETES RATE OF RETURN

Table 7
CETES rate of return (28-day)
Period201520162017201820192020202120222023202420252026
January2.673.085.837.257.957.044.225.5010.8011.289.876.95
February2.813.366.067.407.936.914.025.9411.0411.009.446.83
March3.043.806.327.478.026.594.086.5211.3410.909.026.81
April2.973.746.507.467.785.844.066.6811.2711.048.656.50
May2.983.816.567.518.075.384.076.9011.2511.03 8.12
June2.963.816.827.648.184.854.037.5611.02 10.888.00
July2.994.216.997.738.154.634.358.0511.09 10.877.48
August3.044.246.947.737.874.504.498.3511.0710.65 7.27
September3.104.286.997.697.614.254.699.2511.0510.35 7.20
October3.024.697.037.697.624.224.939.0011.26 10.207.10
November3.025.157.027.837.464.285.059.7011.78 9.957.15
December3.145.617.178.027.254.245.4910.1011.269.74 7.07
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=22&accion=c onsultarCuadro&idCuadro=CF107&locale=es

CETES rate of return 2015- 2025 (at the end of each year)
Graph 9
CETES rate of return 2015- 2025 (at the end of each year)
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=22&accion=c onsultarCuadro&idCuadro=CF107&locale=es

CETES rate of return, January-April 2026 (at the end of each month)
Graph 10
CETES rate of return, January-April 2026 (at the end of each month)
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?sector=22&accion=c onsultarCuadro&idCuadro=CF107&locale=es

6. INVESTMENT UNITS (UDIS)

The UDI is a unit of account of constant real value to denominate credit titles. It does not apply to checks, commercial contracts, or other acts of commerce.

Table 8
Investment units (value concerning pesos)
Period201520162017201820192020202120222023202420252026
January5.295.415.625.976.256.446.647.127.698.068.378.08
February5.295.435.696.006.256.466.707.187.748.118.408.72
March5.305.445.716.026.266.496.757.247.778.118.428.79
April5.325.455.756.036.286.436.797.317.788.138.458.83
May5.295.425.756.016.276.426.817.337.788.15 8.48
June5.285.425.756.016.266.446.837.367.77 8.138.50
July5.285.425.766.046.276.496.877.437.79 8.208.53
August5.295.445.796.076.296.526.907.477.83 8.258.54
Sep.5.315.455.826.116.296.556.927.537.87 8.258.55
Oct.5.335.495.846.136.316.576.977.577.908.26 8.57
Nov.5.365.535.896.176.356.607.047.627.948.32 8.61
Dec.5.385.565.936.236.396.617.117.657.988.34 8.67
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?accion=consultarCua dro&idCuadro=CP150&locale=es

 Investment units 2015-2025 (At the end of the year)
Graph 11
Investment units 2015-2025 (At the end of the year)
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?accion=consultarCua dro&idCuadro=CP150&locale=es

Investment units, January-April 2026
Graph 12
Investment units, January-April 2026
Source: Own elaboration (BANXICO, 2026). https://www.banxico.org.mx/SieInternet/consultarDirectorioInternetAction.do?accion=consultarCua dro&idCuadro=CP150&locale=es

DISCUSSION AND FINAL THOUGHTS

Financial analysis should not be conceived only as a set of techniques, but as an interpretative process oriented by specific objectives. The simple identification of methodologies is insufficient if it is not accompanied by a clear definition of the purposes pursued. In this sense, the main contribution of financial analysis lies in its ability to:

• Anticipate risks

• Detect structural weaknesses

• Evaluate strategic alternatives

• Supporting rational decisions

However, heterogeneous user populations introduce structural limitations, as objectives may be incompatible. Therefore, the definition of the objectives of financial analysis requires an explicit approach that considers:

1. The nature of the user

2. The economic context

3. The type of decision

In conclusion, the objectives and purposes of financial analysis are not universal or static, but constitute a dynamic construction derived from the interaction between information, context and interests, which represents both its greatest strength and its main theoretical and practical challenge.

REFERENCES

American Institute of Certified Public Accountants. AICPA. (1973). Study Group on the Objectives of Financial Statements. Objectives of financial statements: Report of the Study Group on the Objectives of Financial Statements. American Institute of Accountants. https://egrove.olemiss.edu/dl_aia/367

BANXICO. (2025). Economic Information System. Mexico: Banco de México. Link: https://www.banxico.org.mx/

Damodaran, A. (2012). Investment valuation of Any Asset. John Wiley & Sons, Inc. https://pages.stern.nyu.edu/~adamodar/pdfiles/val3ed/fm.pdf

Financial Accounting Standards Board (FASB). (2010). Conceptual framework for financial reporting. International Acounting Estándards Bord. https://www.ifrs.org/content/dam/ifrs/project/conceptual-framework-2010/edconceptualframeworkmar10.pdf

INEGI. (2024). Economic Information Bank. Mexico: National Institute of Geography and Statistics. Link: http://www.inegi.org.mx/sistemas/bie/

International Accounting Standards Board (IASB). (2018). Conceptual framework for financial reporting.https://www.xrb.govt.nz/dmsdocument/3124/

Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm. Journal of Financial Economics, 3(4), 305–360.

Koller, T., Goedhart, M., & Wessels, D. (2020). Valuation: Measuring and managing the value of companies. Wiley.

Palepu, K. G., Healy, P. M., & Peek, E. 2020. Business analysis and valuation. Cengage.

Penman, S. H. 2013. Financial statement analysis and security valuation. McGraw-Hill.

Información adicional

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