González-Morera, D., F. Díaz-Pompa, M. Ángel Gozález-Infante, and A. Y. Fernández-Lara. “Customers’ Perception of the Determining Factors of Visual Merchandising in Caracol Points of Sale in Holguin of Sale in Holguin”. Mercados Y Negocios, no. 50, Sept. 2023, pp. 3-20, doi:10.32870/myn.vi50.7704.