CHURCH, N. J. . Maintaining Your Marketing Competitiveness Through Marketing Innovations. Mercados y Negocios , [S. l.], n. 51, p. 3–30, 2024. DOI: 10.32870/myn.vi51.7713. Disponível em: http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7713. Acesso em: 10 may. 2024.