FLORES FLORES, A. J. Nintendo and the Blue Ocean Strategy: Designing the Four Actions Matrix. Mercados y Negocios , [S. l.], n. 55, p. 83–106, 2025. DOI: 10.32870/myn.vi55.7813. Disponível em: http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7813. Acesso em: 8 may. 2025.