IRFAN RAIS, M. . Empirical Study of Social Media Marketing’s Impact on Brand Image and Loyalty in Retail, Muscat . Mercados y Negocios , [S. l.], n. 54, p. 33–56, 2025. DOI: 10.32870/myn.vi54.7770. Disponível em: http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7770. Acesso em: 17 jan. 2025.