MURILLO, E.; SÁDABA, T.; MIR-BERNAL, P.; TERÁN-BUSTAMANTE, A.; LÓPEZ-SÁNCHEZ, O. Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors. Mercados y Negocios , [S. l.], n. 52, p. 3–30, 2024. DOI: 10.32870/myn.vi52.7718. Disponível em: http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7718. Acesso em: 24 nov. 2024.